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Elegant - Gentle Giant

Our elegant deep grey silk face mask with subtle beige stripe is neutral toned and matches easily with any style. Inspired by nature's gentle giants, the wise old elephant.

Every Gentle Giant mask sold directly benefits the amazing Boon Lott's Elephant Sanctuary (BLES) in Northern Thailand. A gentle place where elephants can just be elephants.

100% genuine, luxurious, Grade 6A, 22 momme mulberry silk mask. OKEO-TEX certified, combined with our high quality PM 2.5 filters for every day wear your face will love. Medical grade protection you can wear with pride.

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Bold - Tyger Tyger

Our sexy black silk face mask with bold orange stripe compliments any style. Inspired the fiercest of cats, the enigmatic Tiger.

Every Tyger Tyger mask sold directly benefits the Amur Tiger Centre, an amazing Russian based wildlife conservation team that helps preserve the stunning Amur Tigers native to Russia.

100% genuine, luxurious, Grade 6A, 22 momme, mulberry silk mask. OKEO-TEX certified, combined with our high quality PM 2.5 filters for every day wear your face will love. Medical grade protection you can wear with pride.

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Classic - Oceans

Our classic white face mask blue stripe is a crisp, clean addition to any outfit. Inspired by our love of the sea and every wonder in it.

Every Oceans mask sold benefits the Ocean Cleanup, a technology driven not for profit company that is putting real working tech into the oceans to remove the horrific ocean garbage patches that are a danger to all life in our oceans.

100% genuine, luxurious, Grade 6A, 22 momme, mulberry silk mask. OKEO-TEX certified, combined with our high quality PM 2.5 filters for every day wear your face will love. Medical grade protection you can wear with pride.

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50% of all profits to charity. Wear with pride. Tell our story.

We have created Primal as a high end luxury fashion brand with a purpose. The fashion industry is horrifically hard on the environment, and most are in it for one reason, the profit. We are in it for the profit too, but to fund fixing our planet. 

We sincerely hope you love what we are trying to accomplish, but we want you to love our products on their own merits, for their luxurious quality and craftsmanship. Tell us what you think!

Love the fashion, wear with pride.

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More luxury coming soon...

Children's Facemasks

Children's Facemasks

Your little ones deserve the best protection and comfort too! Keep watch here your little princess/future CEO/superhero will love our next masks! And 50% of the profits will go to an amazing orphanage rescuing abandoned children in Northern Thailand. Stay tuned!

His & Hers Cufflinks

His & Hers Cufflinks

Just when you thought we were a one note brand... keep watch here more luxury products are coming your way. Gorgeous, classic, elegant themed designs. Handcrafted by Thai master silversmiths in pure sterling silver. The next level in charity funding.

Eco-Friendly Leather Goods

Eco-Friendly Leather Goods

We are just getting warmed up! Stay tuned for ultra high quality leather goods made from stunningly beautiful cork leather, an eco-friendly alternative to the environmental disaster that is animal leather. And yes, each piece will fund charity!