How it began...

How it began….

In March 2019 I was working away at home when my 5year old son comes over and asks how much work I have. I told him: “Really sorry buddy dad has a lot to do, go pick a bed time story and watch your Ipad for a bit.” He comes back and says Dad I forgot to give you your birthday card.... and hands me this piece of folded paper... at the time I was a single parent, working two careers (days and nights), while full time at law school and looking after him. My average work/study day was 18 hours a day seven days a week. I was stunned, near to tears, and totally amazed that he thought of this, and was able to write his thoughts out to me like that at the age of 5.

Most of the world has this happy moment and goes back to their daily routine.

I decided I needed to do something about it. I didn’t deserve it, but damn it I am going to put the skills I have learned over the years to do my best to do something to deserve this accolade, by making the world a better place for everyone, especially him.

So here we are, Primal Accessories, a fashion brand started for two purposes to fund making the world a better place and to earn the right to be a hero in a little boy’s eyes.

We will run Primal Accessories like any other fashion brand on the planet, only better, with sustainability and cradle to the grave philosophy adopted from the beginning. Our objective is to create a brand you love to buy on its own merits and the fact that we fund wildlife conservation and other charities with the profits is just the icing on the cake.

This is not a new concept the late famous Hollywood Actor Paul Newman pioneered the philanthropic enterprise. The Newman’s Own Foundation has generated over $500 million for charity since inception, who knew salad dressing could accomplish so much? We want to bring this business model to the fashion world.

Here is a link to a great article about this new trend.

I hope that our brand inspires other brands to re-evaluate their own social responsibility efforts, and put more effort into cleaning up the fashion industry.

What's your inspiration?